Millions are to be grabbed out here and your only competition is idiots

Wodehouse was not alone in flirting with the studios. The talkies had triggered a new gold rush, anticipated by Herman Mankiewicz when in 1925, after a visit to the West Coast, he had cabled his friend Ben Hecht, saying: ‘Millions are to be grabbed out here and your only competition is idiots. Don’t let this get around.’ Post-war Hollywood was challenging New York, where the first big studios had been based. The movie-makers’ desperate need for Broadway talent, people who could supply dialogue and scenarios, inspired a westward stampede of playwrights and short story writers. The exodus from the East was, Wodehouse wrote later, ‘like one of those great race movements of the middle ages’.

R. McCrum, Wodehouse: a life (2004), 184