More than any of his contemporaries, [Andy] Williams knew how to use television to his advantage. He sang ‘Moon River’ at the 1962 Academy Awards show, which was watched by more than forty million people; he then made sure it wasn’t released as a single in spite of the huge demand, and smiled to himself as hundreds of thousands of his Moon River and other great movie themes LP flew out of the shops, all retailing at three times the price of a 45. The industry gave him a round of applause.
B. Stanley, Let's do it: the birth of pop (2022), 525
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