So fascinated by Rodgers’s tenor yodeling sound that they thought of him as a deity

The most bizarre manifestation of Rodgers’s worldwide appeal came right after World War II in Kenya, after a British missionary played some of Jimmie’s records for members of the Kipsigis tribe. Apparently, some of the tribesmen were so fascinated by Rodgers’s tenor yodeling sound that they thought of him as a deity and they made up a sing about him called “Chemirocha” that they sang at religious ceremonies for many years 

B. Malone, Country Music USA (5th Edition, 2018), 101