If he's 'strong and silent' it's because there's probably no one to talk to

In our hellbent earnestness to romaniticise the cowboy we've ironically disesteemed his true character. If he's 'strong and silent' it's because there's probably no one to talk to. If he 'rides away into the sunset' it's because he's been on horseback since four in the morning moving cattle and he's trying, fifteen hours later, to get home to his family. If he's a 'rugged individualist' he's also part of a team: ranch work is team work and even the glorified open range cowboys of the 1880s rode up and down the Chisholm Trail in the company of twenty or thirty other riders.

G. Ehrlich, The solace of open spaces (1985), 63-4