But why should any of this matter? Is it not merely what my friends are pleased to call 'font fetishism'? Does all this talk of kerning and the Golden Section not reek of pretension? I don't think so. For although typography considers written words as aesthetic entities in their own right, it does not forget that they are first and foremost the servants of sense. The ultimate purpose of typography is to make reading as pleasant as might be, sparing the reader discomfort and distraction, and thereby freeing that reader's energy and intellect to attend to what the words mean. Good typography is the glass lamp that shields the candle of civilization, that its light may shine through steady and clear.
M. Fisher, 'Philosophical designs', Slightly Foxed 75 (2022), 62
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