Showing posts with label Chrysler. Show all posts
Showing posts with label Chrysler. Show all posts

Saturday, 14 June 2025

They agree to license the song, then donated all the money - very publicly - to its striking workforce

IN the years since, there have been endless request to license the song [Tubthumping]. Almost always, the band say no. On specific occasions, they do make exceptions. One year, the US car company Chrysler offered them £100,000 to use the track on a TV ad. The band knew there'd been a long-running dispute at Chrysler's Detroit plant, it's workers striking for better wages, improved conditions. They agree to license the song, then donated all the money - very publicly - to its striking workforce. 'Chrysler were infuriated,' Whalley notes.

N. Duerden, Exit stage left: the curious afterlife of popstars (2022), 262-3